Market Entry Strategies

Entering a foreign market requires careful research and planning due to the cultural, systemic and regulatory differences between the foreign market and home country;

Our knowledge, experience and team across the US, Europe and Asia enable us to guide our clients with their foreign market entry endeavors.

Typically, we follow the well-established steps below, and can start and finish anywhere in the process:

Step 1: Market Due Diligence

  • Industry and market research
  • Competitive analysis
  • Regulatory policies and pathway
  • Technology and IP research
  • Distribution research
  • Pricing and payer system research

Step 2: Strategy Development

  • Market entry strategies
  • Partnering models
  • Manufacturing strategies
  • Distribution and pricing strategies
  • Marketing strategies

Step 3: Implementation

  • Implementing agreed strategies
  • Providing operational and project management support

Business Development and Partnering Advisory

For clients with pre-clinical, clinical or commercial stage assets wishing to accelerate their development, enrich their pipeline, monetize their assets, or expanding into other markets, we would advise them on partnering strategies and execution, including

  • In and out-licensing
  • Co-development
  • Joint-venture

We provide the following advice and hands-on services:

  • Targeting strategies
  • Outreach programs
  • Partner due-diligence
  • Valuation recommendations
  • Structure and terms recommendations
  • Negotiation strategies
  • Post transaction management

Partner Communications

Life science entrepreneurs are experts in their R&D and clinical developments but not necessarily have the bandwidth or expertise in communicating with commercial and financial partners. We fill the gap as we are veteran marketing and communications specialists, and can fine tune the messaging and get the job done.  Specifically, we assist our clients with:

  • Targeting strategies
  • Partner profile analysis
  • Communications materials editing and messaging fine tuning
  • Outreach programs
  • Managing relations
  • Post transaction support


Sector focus

Sector Focus

We cover the following sectors:

  • Therapeutics
    • Oncology
    • Autoimmunity
    • Metabolic diseases
    • Anti-infectives
    • Women's health
  • Med-tech
  • Diagnostics
  • Digital medicine


What Makes Us Unique

  • Deep industry knowledge and experience
  • Broad connections and relationships in the life sciences industry and investment communities across North America, Asia and Europe
  • On the ground experience and team in all three regions, and cultural, business and political savvy
  • Hands-on white glove services
  • Relentless pursuit of clients' goals and interest
  • Proven track record in delivering results
Our strengths

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